A sportsbook is a gambling establishment that accepts bets on various sporting events. It offers a variety of betting options, including moneylines and totals. Some even offer free picks for each game, so you can make an informed decision before placing a bet.

A good way to determine whether a sportsbook is legit is by comparing it with its competitors. You should also check if it has the necessary licenses to operate in your jurisdiction. A licensed sportsbook is more trustworthy and is less likely to be a victim of fraud or other criminal activities. You can find out more about a sportsbook’s licensing status by visiting its website or contacting a professional attorney who specializes in the iGaming industry.

Another important factor to consider when choosing a sportsbook is its customer service. Many online sportsbooks offer chat and telephone support, which can be useful if you need to ask questions or have any problems. In addition, some sportsbooks have a rewards system that gives customers incentives to keep coming back.

One of the biggest mistakes a sportsbook can make is not offering any customization in their product. This is a major turn off for users because it makes the experience feel generic and impersonal. Including customizable features like custom odds or markets is an excellent way to stand out from the competition. Moreover, you should include a filtering option so that users can easily see only the bets they are interested in.